I've been turning something over since I put this site up. I'm a member of The Church of Jesus Christ of Latter-day Saints, and we have a name for the society I'm reaching for on the front page -- Zion. Enoch's city. Moses 7:18 says the Lord called his people Zion "because they were of one heart and one mind, and dwelt in righteousness; and there was no poor among them."
It doesn't say everyone had the same amount. It says nobody was poor. On the front page I called it a shallow wave -- small swings, with the whole line riding high.
People won't get all the way there by building better businesses. Zion took a people of one heart, and I don't believe that happens in full until Christ reigns. Good incentives can keep greed in check, but they can't take greed out of us.
Then a harder thought, and I won't pretend I've settled it. The Lord didn't tell the early Saints to wait for that. He told them to build Zion -- in Ohio and Missouri, in their own lifetimes, with the people they had. And Doctrine and Covenants 78 goes further than I do:
For if ye are not equal in earthly things ye cannot be equal in obtaining heavenly things.
Equal is a strong word. My front page says I'm not interested in taking what people produce and handing it to someone else, and I meant it. Section 82 helps me some -- the equality there is "equal claims on the properties," every man "according to his wants and his needs, inasmuch as his wants are just," and it was a covenant people chose to enter. But I'd be lying if I said verse 6 doesn't push on me. The Saints didn't hold Zion for long, and they were told to try anyway.
So this is how I see Real Prosperity. It isn't Zion, and it doesn't need everyone to be righteous to work. It asks for something smaller -- that a business do well without trapping, tracking or squeezing the people it serves, and prove it with tests anyone can run. Imperfect people can build that now.
You don't have to share my faith to be part of this. The principles stand on their own, and I'd hold them even if I didn't believe. But this is why I care. I welcome prosperity -- I will not worship it. Money can bless people or buy power over them, and I want to build the first kind.
If this works, I'll count it by how many people stop being afraid -- of being poor, of being squeezed, of being stuck with something they can't leave. Next I'll run the five tests on my own work, in public, and write up where it falls short.